The Business Course


2 days

Verifiable CPD


Start dates

Manchester Oct 2018, Watford Nov 2018, Birmingham Jan 2019, Glasgow Jan 2019

Per day fees (prices ex VAT) **

All locations: £399 + VAT per day

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How to run a business for maximum profit

  • Learn how to transform your business profits – doubling them in a maximum of 3 years.
  • We show you how to analyse where you are, how to map out and drive the changes that deliver a better future.
  • We show you how to lead and how to get the whole team on board with your aims.
  • We will teach you how to know every month whether you are on track and if not and how to identify the areas that need corrective action.

Day 1


  • How to read a balance sheet, and profit & loss account
  • Interpretation of the numbers


  • The four stages of strategic planning
  • The business planning process
  • Introduction to decision-making accounting - break even analysis

Day 2

  • Review of homework
  • An in-depth review of the four stages of business planning using the case study ‘demo dental'
  • How to double your net profit in three years
  • Performance management
  • Strategy
  • Leadership and team
  • Profitable clinicians?
  • Profitable treatments
  • KPIs and management accounts
  • Change management

Andy McDougall

Andy McDougall has been interpreting and using numbers to transform business performance for over 40 years.

Show biography»

Establishing his accounting career with pedigree brewers Grand Metropolitan (now Diegeo), Andy learned his craft in the cutthroat corporate brewing industry where the integrity of numbers and the pursuit of profit go hand in hand.

Andy’s ambition was to run a business and so he eventually left to accept his first Board appointment as Commercial Director of Guilbert UK – a £300m turnover office products distributor, where he led the integration of six separate companies into one singular business – one of the largest change projects of its kind and underpinned by the implementation of world-leading software SAP. Following the successful integration and implementation, Andy left to take up his first position as Managing Director with a £230m IT distribution business.

Andy led this fast-paced, low-margin business to success and after several years of stability, left to transform the fortunes of several other companies in the office products industry.

Nearly ten years ago, a friend introduced Andy to the dental industry. He could immediately see that it was starved of commercial knowhow and the fundamental business principles and practices that underpin the success of corporates and he saw an opportunity to apply his knowledge in a new way.

Andy formed Spot On Business Planning (SOBP) with a mission to transform underperforming practices. By applying decades of strategic business planning, change management, business process re-engineering and leadership expertise, Andy assists dental practices to dramatically transform their financial performance.

Andy’s focused, structured and supportive approach is welcomed equally by practices looking to transform underperformance and those keen to maintain good results by introducing sound business methodologies.

Andy doesn’t just focus on the ‘how to’, he partners practices through the complete business planning cycle to successful implementation. Business owners and managers benefit in two distinct ways: from the improved financial performance his input generates – net profits are doubled every three years – and the enhanced commercial knowhow he indelibly leaves with owners and managers.

Andy is not a textbook consultant; he has 40 years knowledge of how to apply the knowledge in a practical way. That’s why he is different.

“Stop pondering and start acting. We have had double-digit growth year on year for every year we have worked with Andy.”

Khalid Master and Thomas Sarpong, Bank View Smile Studios, Blackburn, Lancashire

Khalid and Thomas bought Bank View Smile Studios in Blackburn after being associates in Accrington for 10 years.

Although they had accumulated around 7,400 hours of undergraduate clinical training each during 5 years at dental school, the sum total of their previous business training was a 1-hour lecture each in their final year. This predominantly centred on finding a good location and fitting a large outdoor NHS sign in a prominent position - neither of which were going to be of any help to them, as they wanted to run a state-of-the-art private practice in a lovely Georgian building dating from 1868 but set back from the main road.

“With very little practice management training and even less financial knowhow, Thomas and I needed to find a specialist collaborator to help us run our new business professionally and profitably,” said Khalid.

“We had invested hundreds, if not thousands of hours to make ourselves the best dentists that we could be clinically, so we knew our dentistry very well but we were novices when it came to business management.”

“So, rather than trying to use some kind of Jedi force to find our way to our destination, we both felt we needed some expert help and that is precisely why the search began for our Business Master.”

Khalid and Thomas first found out about Andy and Spot On Business Planning through an email flyer from the BDA. They trusted that proper due diligence had been done by the BDA and felt the course was ideally suited to dentists and new dental practice owners. Khalid and his practice manager enrolled on the course in Leeds a few months after the practice had been purchased and were both so impressed they signed up as full members – which they still are 8 years on.

They say they would have no hesitation at all in recommending Spot On Business Planning and Andy in particular – and have already done so dozens of times to friends, colleagues and even perfect strangers they meet on courses!

What were your impressions of Spot On Business Planning?

“Khalid and I were very impressed with the process we underwent with Spot On Business Planning. It was logical, methodical, well presented and understandable. Everything made sense and when it came to implementation, we received assistance throughout the process,” said Thomas.

“We certainly got results and almost instantaneously, as the impact of those were felt within the first quarter.”

“Every single analysis or strategy has resulted in achieving a real and positive difference. If we had to single out three such strategies, they would be stock control, tactical pricing and profit by clinician; however, monthly management accounts with bespoke KPI analysis, gap closing strategy, and a calendarised 36 month strategy plan would come a close second,” said Khalid.

“What we like about working with Spot On Business Planning is the industry-specific expertise, collaborative approach and the ability to act pro-actively due to monthly management reports rather than looking back retrospectively through annual tax accounts and wondering when the wheels fell off and why,” said Thomas.

Khalid finishes by saying: “The one piece of advice I would give to a prospective member would be to STOP pondering and START acting. Business management and financial planning should NOT just be considered when the problems are self-evident.

“Do not try to re-invent the wheel by attempting to ‘work it all out’ for yourself. Get help from industry experts who have been there, done that, bought the T-shirt and then bought the T-shirt printing company! Be pro-active and educate yourself on these matters just as you do with clinical matters (as soon as you are an associate, let alone partner or principal) because these are as, if not more important than the other and it is NEVER too early to start.”

The Business Course

All prices include VAT

Total amount payable £957.60

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